Protein bars are at the top of their game, expecting to grow at a 6.6% Compound Annual Growth Rate in retail value up to 2028 (CAGR, 2023-28)1, and high protein is an essential feature in many of the most successful introductions. But are your protein bars, low-carb bars, high-fibre bars or protein balls missing an opportunity to become consumer favorites?
Getting tough on hard-to-chew bars
With most protein bars, texture deteriorates too quickly on the shelf, turning a healthy and tasty product into a tough-to-chew and far less pleasurable experience. So consumers who buy a bar close to the end of its shelf life are missing out on your product at its best, making them less likely to buy the brand again.
Retailers, too, are sensitive to the problem, being forced to discount protein bars towards the end of their shelf-life and denting margins. In fact, by the end of your protein bar’s shelf life, those hard-to-chew products may be doing a better job for your competitors.
Soft sell
Unique Lacprodan® TexturePro is a single whey protein ingredient designed to provide a superior texture for a softer bite throughout your product’s shelf-life. The results are clear to see – after 15 to 18 months, for example, we’ve managed to improve chewiness by 45 percent and reduce hardness by 60%.
Lacprodan® TexturePro is based on high-quality whey protein from grass-fed cows* and can easily be incorporated to existing protein bar recipes.
Made in the EU, Lacprodan® TexturePro contains no emulsifier additives. It’s Halal and Kosher, as well as non-GMO**, checking all the boxes for your next global product introduction.
1. Euromonitor International, 2023
* EU Regulation (EC) 1829/2003 on GM food and feed and EU Regulation (EC) 1830/2003.
** During periods with shortage of pasture growth and nutritional value of the grass, our farmers may give the animals foliage-based supplemental feed such as silage or hay. 2. The nutrition of our cows may also include the incidental feeding of grain, which may occur to ensure the animals’ well-being. Livestock may only be given feed that complies with the relevant legal requirements. 3. We believe that the above-mentioned points are fully consistent with the USDA definition of Grass/Forage Fed.
